While no one will be shocked by World of Warcraft’s heavy earnings, Cole believes the Asian MMOs, which are developed at far lower budgets, have a higher profit margin. “Profit margin on Asian games is incredibly high,” he told me. That’s true even though most of the Asian MMOs charge the equivalent of 5-6 cents an hour with usage cards, Cole noted, a model that has yet to be widely adopted by Western developers.
Speaking of which, it’s notable that the bottom of the top 10 is where the big budget MMORPGs in the World of Warcraft vein — LOTRO, Conan, and Warhammer — reside.
Glad to see Lineage II on the list, but I still realize it’s not on their becuase of it’s North America subscribers.